Systems Mobile Inc. (SMI) is a leading mobile application service delivery platform in Latin America. SMI works with many carriers to deliver mobile music streaming services and other applications including Ideas Radio. Ideas Radio is a mobile and web music streaming service for Latin American countries including: Mexico, Colombia, Puerto Rico, Dominican Republic, Honduras and more. Systems Mobile has offices in Rancho Santa Fe, California and Mexico City, Mexico.

Ted Roth, Chief Executive Officer

Mr. Roth is the founding manager and CEO of Totem Investment Partners, LLC, a venture capital company organized in 1997 to make early stage investments in emerging technology-based, service and web-based companies. Totem Investment Partners is an investment arm of Totem Enterprises, Inc., a private investment management company, which manages investments in technology-related and other diversified business ventures. Mr. Roth joined Totem Enterprises, Inc in 1990 as Executive Vice President and Chief Financial Officer, becoming CEO and President in 1993. He holds a BS degree in accounting from the University of Illinois and a JD from Marquette University.

In 2007, Mr. Roth founded Systems Mobile Inc., focused on delivering a complete content delivery and message marketing platform to Latin America. He has significant experience in the Latin America markets including Mexico, Chile and Central America. Mr. Roth sits on the boards of Printable Technologies, Inc., IonFusion Technologies, Systems Mobile Inc., and Totem Enterprises, Inc. Previous investments included Vivavision, Captiva (now EMC), and Electrocom (now Siemens)

Freddy Tame, Jr., Vice President Latin America

Freddy has more than 12 years of experience and leadership in developing business relationships and marketing with companies on an international level. He has been a consultant for sales, marketing and business practices for Latin America prior to joining SMI in 2007. His experience was principally with internet and wireless application companies including video, gaming, media and security applications. Freddy held previous positions with Digital Orchid and Vivavision bringing the first NASCAR mobile application to Mexico and the first live video application for mobile to Latin Amerca. Freddy attended the Universidad Anahuac in Mexico and L.A.E. University Ibero in Mexico.

Carter Smith, Vice President Product and Operations

Carter Smith is VP of Product and Operations for Systems Mobile Inc. Carter uses his 20 years experience in high tech management, product marketing, and operations to guide the team to deliver the Ideas Radio software and service. Carter received his BSEE in 1986 and MSEE in 1990 from California State Polytechnic University, Pomona where he studied RF Engineering and Digital Signal Processing for communications.

Before joining Systems Mobile in April 2007, Carter worked for Intel Capital in the New Business Initiative Division where he was a cofounder of the Service Delivery Operation. This organization delivered an internet based small business service marketplace for notebook computers and partnered with carriers to deliver new services to their customers. Carter also managed product marketing teams in the wireless LAN and cellular divisions to define many successful products including Intel's Centrino Wireless LAN product that shipped over 25M units in one year. Previously at HP included management of a product marketing that launched a new enterprise software product that pioneered new approaches to developing mobile phone products. Carter has over 10 years experience in the wireless and mobile phone industry. Carter is a registered Professional Engineer in the state of California.

Luis Vivero, Vice President Engineering

Luis Vivero joined SMI in 2007 as IT & Engineering Manager, he is responsible for all engineering and mobile applications development activities. Luis received a bachelor of computer systems engineer degree from Tecnologico de Monterrey on December 1997. Since 2000, he has been involved on mobile technologies development and consulting for different telecommunication operators such as Telcel, MoviStar, Claro, Porta and Comcel. Luis' expertise includes mobile software development, artificial intelligence, robotics, and computer animation.

Luis was a key team member with Speedy Movil, a mobile services platform company acquired by Telcel

Contact Us

Systems Mobile offices are located in Rancho Santa Fe, California and Mexico City. You can email us at


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